Episode 6

July 21, 2025

00:30:33

Legacy vs. Innovation: The Tug-of-War Between Heritage and Progress

Hosted by

Shaniqua Brown Stephanie Crain
Legacy vs. Innovation: The Tug-of-War Between Heritage and Progress
From Illumination To Innovation
Legacy vs. Innovation: The Tug-of-War Between Heritage and Progress

Jul 21 2025 | 00:30:33

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Show Notes

What happens when the weight of tradition meets the momentum of innovation? In this deeply personal and culturally nuanced episode, Stephanie and Shaniqua explore how legacy, heritage, and generational expectations shape everything—from family dynamics to business strategy. They unpack the emotional complexities of breaking generational cycles, the tension between control and change, and how innovation can be both disruptive and healing. From Blockbuster vs. Netflix to performative parenting and corporate email wars, this episode challenges you to rethink what’s worth preserving—and what’s holding you back.

 

HOST'S BIOS

STEPHANIE’S BIO: 

Stephanie Crain is a Corporate Mystic, a visionary collaborator who empowers organizations and individuals to align their core values and unleash their authentic expression. With 25 years of experience in branding, culture, and creative strategy, Stephanie excels as an executive leader, fostering collaboration and talent elevation across diverse industries. As a Certified Master Jungian Coach specializing in Success Mindset, she guides executives, creators, and entrepreneurs to overcome obstacles and #vibratehigher by activating their true potential.

SHANIQUA’S BIO

Shaniqua Brown, Founder and Talent Strategist at Elevated TA brings over a decade of expertise in Talent Acquisition, with a distinguished background at industry leaders like Kforce and Google. Merging her academic prowess in Interdisciplinary Social Science with insights gained from a dynamic career as a professional dancer and NFL cheerleader, she infuses Elevated TA's mission with precision, agility, and an innovative spirit. Focused on revolutionizing talent acquisition strategies for mid-sized companies, Shaniqua's approach blends empathetic partnership with dynamic, data-informed solutions, ensuring businesses align their teams with their strategic vision for success and efficiency.

Chapters

  • (00:00:00) - Opening: That's How We've Always Done It
  • (00:01:42) - Family, Generational Curses, and Breaking Patterns
  • (00:05:27) - Defining Legacy, Heritage, and Innovation
  • (00:10:10) - Personal Reflections: Childhood, Freedom, and Performance
  • (00:16:50) - Heritage, Privilege, and Brand Symbolism
  • (00:19:35) - Business Legacy vs. Innovation: Netflix and Blockbuster
  • (00:25:45) - Takeaways: Legacy as Memory, Innovation as Imagination
View Full Transcript

Episode Transcript

00:00:00:00 - 00:00:07:04 Stephanie How many times have you heard somebody say, that's just how we've always done it? 00:00:07:06 - 00:00:20:12 Shaniqua Today we're examining the struggle between tradition and progress, and how power and control influence our capacity to expand into new opportunities. 00:00:20:12 - 00:00:25:13 00:00:26:00 - 00:00:51:02 Stephanie I think this is a really prescient topic right now, especially as we're, you know, culturally experiencing a lot of struggle in the space of like, what does it mean to move forward? What does it mean to go backwards? What does it mean to be stagnant even, you know, and I think we're getting a lot of mixed messages these days. 00:00:51:04 - 00:01:42:10 Shaniqua So next passages, so many messages, you know, information. I feel like we're living in a, a time where you can feel overwhelmed by the information. So how do you sort through it and find, like, what works and what doesn't, it what serves you? What, no longer serves you. And when we were creating this episode, you know, or planning for this episode, what immediately came to mind was how as an individual in a family, how you attempt to, maybe evolve or what's really hot on social media, break generational curses, what that might look like, you know, like, in a sense of your own culture, your own family, how it 00:01:42:10 - 00:01:46:11 Shaniqua looks in society and what it really looks like in business. I feel like they're all intertwined. 00:01:46:11 - 00:02:01:10 Stephanie Absolutely. I think the the way that we get conditioned, it's like, I don't, I don't know, I don't know if it starts like, you know, like in the home, in the, in the, in the micro and then goes out or if it's the macro coming in. 00:02:01:14 - 00:02:10:16 Shaniqua That's a very fair point. Like I've been thinking about that too. Like where it's the, I guess the, the birth, the genesis. Where does it happen? 00:02:10:18 - 00:02:46:06 Stephanie It's, a, I think a lot about, things like generational trauma, and as it and then as it relates to family tradition, like, you know, we see so many, you know, people cutting off their relationships with their parents. You know, that's that's fairly common right now. And I and I think in many cases for fair reasons, you know, I but I also think that that's, it's I question sometimes I know it's self-protective, but I question if it's actually truly healing the trauma, you know, to, to do that. 00:02:46:06 - 00:03:04:23 Stephanie And so there's in terms of the generational aspect of it. Right. It's more like an avoidance. And so I think the, you know, I look at things like when I think when I was a kid, what were the family traditions that mattered to me that I wanted to carry forward, or are there any, you know, like what what what did I carry forward? 00:03:05:01 - 00:03:23:05 Stephanie You know, from my growing up into my adult life, honestly, there's not there's not a lot of them. And some of them I miss, you know, like some of them I actually do miss. And so I think it's interesting like that evolution, at least for myself on a personal level. 00:03:23:07 - 00:03:57:10 Shaniqua Well, there's this, Trevor Noah, has he know he was on the podcast? I can't recall the actual the name of the podcast. But he mentioned, like, the paradox of, developing countries, how when capitalism is introduced into any society, how the, the community that you once have or we can insert traditions that you once had are then stripped away and then you have to pay for those things. 00:03:57:12 - 00:04:21:20 Shaniqua So I was thinking about interesting, as you were sharing like you really don't have like much that you've taken with you. I was thinking about that myself. Like, what exactly do I do? That is a good tradition for my family and I long for it. But there's not any practices a. 00:04:21:20 - 00:04:37:15 Stephanie Big cue on. And me and my cousin were very close with and we were, you know, we're like sister cousins, right? And we talk about when we were little, we just had giant family reunions. And I know I've shared this with you and you and you've said that, you know, when you go home, you actually do have a lot of like, family and community that comes together. 00:04:37:15 - 00:04:58:18 Stephanie But I, I just don't experience that anymore. And when I was a kid, it was like we'd have these reunions where all the aunts and uncles and cousins and, you know, people that maybe we only saw on that at that reunion, at that event, but it would be, you know, 50, 60, 70. I mean, it's like everybody in the family would show up and we did it consistently. 00:04:58:18 - 00:04:59:22 Shaniqua And I think, you know, maybe. 00:04:59:22 - 00:05:26:11 Stephanie Until I was in my early 20s, that's when it started to fade out. But what you just said about capitalism and that, that's also when I think about when my, my dad, for example, really started excelling in his career. When everything started, we, we started to become more fragmented based on status. And I do remember noticing that in my life, you know, like noticing just those changes that were happening. 00:05:27:23 - 00:05:57:23 Shaniqua Well, so I, I like I noticed that myself as like the first generation grad, from collegiate grad that there is like a sense of like you have to, like just go out into the world and pull your bootstraps up and just go for it. So I can see that in myself. But I think we should also define like what legacy is, what heritage is, was innovation for the sake of the episode so the audience can follow along with us. 00:05:58:00 - 00:06:00:17 Stephanie I think that's a great idea. Awesome. 00:06:00:19 - 00:06:27:05 Shaniqua I looked up the definition of legacy and innovation. Yeah. I remember episode one. We discussed how, like, you share. I think actually that you can tell what a society values based on their language. You would love this. So legacy, the first definition that pops up for legacy is about like passing down money or property in a will to someone else. 00:06:27:05 - 00:06:28:00 Stephanie Interesting. 00:06:28:02 - 00:06:43:21 Shaniqua The second one is, about like, passing on, like, traditions from a family member or family members to another. And that one is synonymous with heritage. Okay. And the last one, there's three. 00:06:43:23 - 00:06:46:01 Stephanie Is I'm waiting for one. So I'm curious. 00:06:46:03 - 00:06:52:20 Shaniqua Education. And so a child attending their parents university or college. 00:06:52:20 - 00:07:13:01 Stephanie You know, what I think is interesting is I feel like in the, especially in the last decade, and especially with the amplification of sort of social media presence, that legacy also includes how somebody leaves their character. You know, and and I don't I don't feel like that's included in that. But really, you. 00:07:13:01 - 00:07:13:12 Shaniqua Know, value. 00:07:13:12 - 00:07:31:20 Stephanie That helped me. I think, I think that we actually are beginning to and that's why I think it's come up more and more and sort of what is the legacy you're leaving or what is the legacy or destroying, you know, what was handed down to you over and over again that was upheld and maybe, you know, for good or for bad, right? 00:07:31:20 - 00:07:50:10 Stephanie You know, whether you're again, a like taking away something that was, you know, generationally not healthy. But also we see sometimes people take, you know, get sort of privileged legacies and don't do a lot with them. 00:07:50:12 - 00:07:51:04 Shaniqua Well. 00:07:51:06 - 00:08:11:10 Stephanie That's that's interesting. So what did it say about innovation? I know I have a really I've, I've written several articles on innovation and you know, it's, it's in it's in the title of my company. So I have a personal relationship to it, but I'm really curious the definition that, I mean. 00:08:11:12 - 00:08:32:20 Shaniqua I am certain that the way that you would define innovation would be more than what was in my Google search. It was like, there was three, but they all meant the same. They were all the same, essentially just introducing a new idea or a concept to an audience over and over again in different ways. They said this. 00:08:32:21 - 00:08:58:19 Stephanie They said the same thing, but in different ways. Sort of. Yeah. I don't think that on a I mean, at a core level, that is really the truth. But the thing about innovation that I think probably all three of the definitions might miss and what what tends to scare people about it is it's change. It's not just introducing something new, but it's actually, you know, introducing a shift or a change that's going to happen. 00:08:58:19 - 00:09:16:09 Stephanie Because and a lot of, you know, a lot of innovation revolves around problem solving. You know, it's like this isn't working, right. We need to innovate the process, the solution, the product, the tool, whatever it is. You know, it's a it's an innovation of, you know, taking something from one step to the next step. Right? That's innovative. 00:09:16:11 - 00:09:44:06 Stephanie But I think that when we talk about innovation in a more abstract way, right. When we think about innovating the way that we love or innovating the way that we think or perceived something, you know, expanding, I think of innovation is expansion also like not just change, but also expanding. And so, yeah, I, I'm not surprised that the dictionary definition sort of keeps it very simple, very simple. 00:09:44:08 - 00:10:10:19 Shaniqua When I so as we were you were sharing our example for gear thoughts for innovation, I was thinking about what is something that like if I can find a tradition that we used to do and like how like I would innovate it or if I attempted to innovate it, what that would look like. And then before we go to break, I, I want to know your thoughts for me and my family. 00:10:10:21 - 00:10:17:04 Shaniqua I would say that we. 00:10:17:06 - 00:10:46:18 Shaniqua Really well behaved kids, very well behaved, go out into the world. No one's touching anything during their quiet. Single file line. Yeah, but as an adult, now that I have grown up in that, like, I think to adults, we were that little kids, and that's fine. But there has been some like being seen and heard has been really stressful for me. 00:10:46:20 - 00:11:02:09 Shaniqua Because I had to be performative and a way that I, as an auntie, as a rich auntie, what I try to do is like allow you know, when I have my siblings like, hey, as long as I can see you you're okay. 00:11:03:05 - 00:11:27:03 Shaniqua You know, and know that I am home base. I'm the home base for safety. So we can go out like maybe like a six foot radius and I can see them, they can see me and they can be a kid. And then I can also be a present, guardian to go up to them. Like, if there is a commotion and make sure that they are safe and the people around them are okay. 00:11:27:05 - 00:11:41:12 Shaniqua I that that's like one like, I guess, legacy, at, I guess legacy concept or aspect of like the in black in America being having good kids. But then what it doesn't look like into adulthood. What about you. 00:11:41:14 - 00:12:02:07 Stephanie That that was very interesting, actually. It made me think of a whole bunch of things, including my own parenting style and my daughter's parenting style, which is very different and much more aligned with how you just described your acting style. And, and it makes me happy. And I'm really pleased to see that shift and that transition. 00:12:02:08 - 00:12:09:21 Stephanie Let's take a quick break and we'll pick back up with my, my, my thought on that as it relates to me personally, that I think. 00:12:09:21 - 00:12:12:07 00:12:12:07 - 00:12:37:01 Stephanie All right. And we're back. And Shaniqua was just sharing sort of a legacy, a family legacy in her world. And talking about the thing that really resonated with me was the aspect of being performative. And, I was absolutely raised in a performative family, but, yeah, I don't know if anybody's ever noticed that I have a generational difference. 00:12:37:01 - 00:12:38:13 Shaniqua And to be. 00:12:38:15 - 00:13:09:12 Stephanie Slow just a little bit. But it's fine because we're super aligned. But in that space of that generational difference in a Gen X, we are sort of known as being, you know, like there's, there's abandoned children that we were kind of allowed to run wild and do whatever. And so there was some aspect of like that experience and certainly as a white privilege child, to where I had a lot of freedom in my life that felt deeply dishonest to me. 00:13:09:14 - 00:13:11:12 Shaniqua Did you not actually have freedom? 00:13:11:15 - 00:13:31:01 Stephanie No, I had freedom, and that was the key. And I think this is this is I don't know. I don't even know if I can make this point, make the point, but it's sort of like I think in, in the 80s especially kind of that performative behavior in general, like how we look, you know, I say like my parents always look like the Reagans, you know, like just never messed up and everything was perfect. 00:13:31:01 - 00:13:52:04 Stephanie And, you know, our, our, our home. I mean, and it was me and my brother who did all of this work. We had no housekeepers. So, but it literally look like we did. And, you know, like, I lived in an environment with somebody who was, like, very hyper sensitive to to how we looked to, you know, what people thought. 00:13:52:06 - 00:14:22:14 Stephanie And so when we're together cohesively as a family, that's how we functioned. But then because of the fact that there were a lot of times that I was just a, you know, a kid out in the wild, and I was, you know, I, I mean, I was a rebellious, like, very nonperformance hippie youth, I guess, to say so, you know, so it's like I unleashed all that energy. 00:14:22:14 - 00:14:41:11 Stephanie And I had actually the flexibility to add the, the opportunity to. And I experience up with a lot of people, you know, and that that was sort of like the culture. You know, I grew up in a very small Texas conservative town, and everybody went to church on Sunday, and everybody always look their best. And it really, you know, mattered, like how we all looked. 00:14:41:11 - 00:14:49:13 Stephanie But then, you know, we we ran we ran wild and broke laws. I mean, we weren't, you know, and so and that's the honest truth. 00:14:49:13 - 00:14:55:10 Shaniqua I just wish I had like a level of freedom. I'm like, oh my gosh, you got to like do bad things. 00:14:55:16 - 00:14:57:11 Stephanie I, we did get to do bad things. 00:14:57:11 - 00:15:01:11 Shaniqua I haven't I think I was in my 30s when I did something naughty. 00:15:01:12 - 00:15:24:14 Stephanie It is it's something that, you know, it's it's really weird, like how I'm almost like, really? And I've been this way, like, if you if you compared me to that time period, my life especially. But even, you know, up, up until my probably early 30s, you know, now I'm almost like a prude. It is almost like I got all of that stuff so far out of my system that it's just like, it's just so overstimulating, like all that, you know, chaos. 00:15:24:15 - 00:15:47:15 Stephanie I just think calm, you know, it's like, whatever. So, you know, but I but I really do relate to that aspect of sort of it made me think what kind of legacy, you know, was trying to happen there, so to speak. You know, and it's like, and it didn't, you know, it really didn't work out. Like I obviously, you know, broke out and I became performative in many ways, but ways that I enjoyed. 00:15:47:17 - 00:15:53:20 Stephanie And that's something that is another thing too. It's like I really like amplified performance, you know, in my life. 00:15:53:20 - 00:16:00:19 Shaniqua So perhaps like the the legacy was performance, but the innovation was like you deciding how you were, you would perform. 00:16:00:19 - 00:16:03:21 Stephanie But I think that's I think that's kind of on point actually. 00:16:03:21 - 00:16:11:10 Shaniqua That is that give me goosebumps. You can't see because I'm wearing this long sleeve. But that is empowering it. 00:16:11:13 - 00:16:17:00 Stephanie You could be claiming it. Yeah. It was me claiming something. I mean, oh, you want to perform? 00:16:17:02 - 00:16:19:08 Shaniqua Oh, reclamation, maybe. 00:16:19:10 - 00:16:25:05 Stephanie Let me show you. I mean, I own 19 wigs. 00:16:25:07 - 00:16:27:08 Shaniqua Does each wig have its own personality? 00:16:27:08 - 00:16:30:10 Stephanie They have their own names. 00:16:30:12 - 00:16:33:21 Shaniqua Therefore, they do it very much. 00:16:33:21 - 00:16:36:11 Stephanie Certainly on their own. Oh, my God. Like. 00:16:36:13 - 00:16:50:06 Shaniqua I'm going to keep you in a hot seat, okay? Because I, I didn't look up heritage. I just, like, use legacies. I knew I was a synonym of legacy, but how would you define heritage? What comes to mind when you think of it? 00:16:50:10 - 00:17:14:04 Stephanie You know, it's a weird thing because I think heritage and legacy are somewhat close together. But but a key distinction for me is that heritage is somehow related to privilege. And more so than legacy. Anybody can sort of have a legacy, but heritage feels, and I could be wrong. I did not look up the definition either. It just feels like it has a sense of like bestow meant, okay. 00:17:14:06 - 00:17:46:06 Shaniqua Here's what I'm thinking about heritage. Okay, I'm going to use, brands like retail designers. Okay. When I think of heritage for America, I think of Ralph Lauren. When I think of heritage for like myself, my family or like people of color, black people specifically. I think of Levi's jeans. So I think it's like Levi's are just like a good workman's jeans. 00:17:46:06 - 00:17:59:10 Shaniqua Yeah, you can keep them forever. But Ralph Lauren just feels like you have like, the luxury, to enjoy a game of polo, you can go to. Well, that. 00:17:59:10 - 00:18:28:09 Stephanie Aligns with my thinking on privilege and also the, you know, heritage. Like, inherent, you know, like that's again bestow ment. That's why I don't have that sense of what that is about. And I think we could like extrapolate that to like universities and, and sort of the heritage gatekeeping, you know, not not being able to get into a country club or not being able to get into a school without having provenance, if you will, or, you know, these, these types of things that I think live in the heritage. 00:18:28:14 - 00:18:36:08 Shaniqua Tracing your heritage back to like, you know, the first settler or the first person to come to America. 00:18:36:10 - 00:18:38:04 Stephanie I like that aspect too. 00:18:38:06 - 00:18:40:05 Shaniqua That's like big in New England. 00:18:40:07 - 00:19:04:20 Stephanie I mean, I definitely my, my family has done that heritage, you know, through I think it's like, did the Mormons they do like the they have like the biggest registry of family heritage. I guess that makes sense. But, but they, you know, they had that done and trace this back to, like, I don't know, the 13th century, you know, like in Scotland, or at least on my dad's side, the, the patriarchal side of the family. 00:19:04:20 - 00:19:19:03 Stephanie I'm actually really more curious about the matriarchal side like that lineages to me way more, interesting. And probably it feels like my dad's lineage is just like the straight line way. 00:19:19:05 - 00:19:29:08 Shaniqua I mean, if you want to, you know, give your biometric data over to 23 me, you still have a chance. Yeah, I think I can give you a discount. 00:19:29:10 - 00:19:35:07 Stephanie I do, I do not, I do not, I, I'm not like your house. Okay. 00:19:35:09 - 00:20:02:06 Shaniqua So, we what are like. Listen, when you think of, like, when it comes to business, what is legacy? What's innovation? Look like in business? I'm thinking like, as a millennial, I think about, like, Netflix and Blockbuster. I grew up going to blockbuster every Friday night. I have my own blockbuster card. Cannot wait to rent my own movie. 00:20:02:08 - 00:20:11:05 Shaniqua By the time I got to college, I think it was renting DVDs from Netflix. And I don't know, a few years afterwards there was streaming. 00:20:11:05 - 00:20:16:08 Stephanie I think Netflix just ended their DVD program last year. Like up until last year. 00:20:16:08 - 00:20:18:04 Shaniqua You was renting these DVDs. 00:20:18:04 - 00:20:34:07 Stephanie I actually have a friend who was renting those DVDs still. Yeah, I actually have a friend and and some of the it's interesting because some of the things that they had available are just not available streaming, period. So, a lot of rare, you know, content. 00:20:34:09 - 00:20:34:23 Shaniqua Like possibly. 00:20:35:00 - 00:20:52:01 Stephanie Things like that. So interesting stuff. But yeah, I think, you know, when it comes to business and when I think about it, you know, I worked in technology for many, many years. And then which is, which is super fast moving startup, you know, everything is like at that rapid pace. Everything changes every six months, every three months, whatever. 00:20:52:01 - 00:21:19:10 Stephanie You know, it's like nonstop, right? And then I went and not directly and not literally, but I went from technology into financial services, which is literally like, like a 180. Like, I mean, you're going into like total, like legacy bureaucracy, slow decision making. It's, you know, the like kind of the next level before you get to government, you know, you've got lots of compliance, lots of, you know, you can't just like throw a marketing piece out there and say whatever you want. 00:21:19:10 - 00:21:37:03 Stephanie You know, you actually have to say the truth. And sorry, sorry tech eyes all do great. It's okay. It's. Yeah, I'm just saying you didn't have that that level of sort of like that would slow you down in the technology world, you know, whereas in, in the, in the financial services and issues, it's just so much more bureaucratic. 00:21:37:03 - 00:22:06:18 Stephanie You had to plan for that. And so any time, for example, I introduced and one of the companies I introduced, enterprise email. All right. So this is I want to date myself. It was yesterday. And I enterprise introduced enterprise email to the company. And at the time, the company had like every single admin in the company, there were 45 admin and every single one of them had their own separate distribution list. 00:22:07:00 - 00:22:36:04 Stephanie None of them were coordinated. So we did we did a whole bunch of research we had to put together, like a proposal to get all of these executives to agree to this, because no one wanted to lose control. This goes back to innovation in the fear of change, the fear of moving forward. Right. But we were able to show that on average, a producer and the organization that we were sending emails to on average was getting 15 emails a day from our company because they. 00:22:36:04 - 00:22:36:20 Shaniqua Internal. 00:22:36:20 - 00:23:06:05 Stephanie From like these were going out to what would be our clients. Right. Like these would be like our clients. And because we had so many different uncoordinated distribution lessons, so many different people, everybody wanted to control their own list. They wanted to control their own messaging. And, you know, we had to prove the pain. We had to prove, like, this is like whatever control you think you have, you're actually creating chaos for your entire customer base. 00:23:06:07 - 00:23:38:00 Stephanie And they hate it. They're they 100% from their perspective, we don't look like we're in control. From their perspective we look and and so it it took months to do the research to put together the proposal and to to prove why we needed to do it to get, you know, this and it was a large organization was publicly traded, you know, so it was it but it was one of those things where we were already a decade behind, you know, what every other, you know, business was doing. 00:23:38:00 - 00:24:00:04 Stephanie And we were just trying to like, do something that was going to put us in the right. You know, protocol basically like just and and it was a huge challenge. And so some of it was like holding on some of this fear of change, some of it was holding onto control, some of, you know, but at the end of the day, the innovation was simply we just need to improve our email process. 00:24:00:04 - 00:24:00:21 Stephanie Like it was. 00:24:00:21 - 00:24:10:10 Shaniqua Really so simple. Yeah, yeah. Oh my gosh, that sounds like it was a headache. And but it you were able to convince them to honestly. 00:24:10:10 - 00:24:30:22 Stephanie It's like one of the things I'm like the most proud of like that I've done in my life because it, it was a, it was a headache. It was a challenge. But we knew we were we were so committed to what we were doing. We knew that we were right. And and we were so willing to do the work to prove it. 00:24:31:00 - 00:24:50:09 Stephanie You know, like, that was it. And it was. And it was really rewarding, you know, to, to be able to see the data in black and white and to show it to people and to have it be irrefutable. Yeah. You know, we really, really did the work. And it wasn't just me. It was my team. You know, like everybody like had a stake in it and everybody like really brought forth the energy. 00:24:50:09 - 00:25:10:13 Stephanie And it was super powerful. It was a significant change. The, you know, like at an enterprise level, it's like one of those I would tell my team all the time was like, most teams come into environments where these things are decided and set. You don't get to build it from the ground up. Like, to me, it felt like we got to build something like new and fresh and really have influence. 00:25:10:13 - 00:25:11:17 Stephanie So it was great. 00:25:11:18 - 00:25:44:23 Shaniqua Thus refreshing. Yeah, I was thinking about, the above in planning. I was thinking about like when, like, how does legacy serve us in business and how does it not? And, you had a key point that I was thinking about, like, it does not serve as when we have the inability to pivot, when there's resistance to modernized practices and, lack the urgency to meet new market demands. 00:25:45:01 - 00:25:57:00 Shaniqua Yeah, but legacy does serve business. And, like, trust and loyalty with the brand, long term vision, for the business and like, reputation. So when you talk about reputation early. 00:25:57:01 - 00:26:23:18 Stephanie Yeah I think legacy for business serves business culture. If you build and develop a strong business legacy that's going to come through your culture and that's just it's going to be expressed through the brand holistically. And and that's where I think the most, you know, and when, like, you, it's like I'm bring up because I swear to God they were just in the news recently again, you know, Boeing, it's like, you know, Boeing had a legacy of greatness, right? 00:26:23:18 - 00:26:50:10 Stephanie And that legacy CE actually served their culture for a really long time. And then they performatively shifted their legacy without telling anybody. Right. And we saw the incongruence and the misalignment that happened and how that impacted their culture. And they really lost out on I mean, you know, we can ignore sort of all of the, the obvious everything from being investigated by DOJ and fines and you know, all of these things. 00:26:50:10 - 00:27:09:13 Stephanie But if you just look at the cost of like losing out on that cultural loyalty and trust of your employees and the people that, you know, I mean, even at that level, it's some really huge waste, like something I it's just so hard for me to always understand. I promise you, I'll find another company to talk about. 00:27:09:13 - 00:27:13:01 Stephanie The same thing. I promise. Okay. 00:27:13:03 - 00:27:24:15 Shaniqua Okay. Well, we're coming up on time. What is, a takeaway that you'd like to share with our audience? 00:27:24:17 - 00:27:36:23 Stephanie And I think my takeaway is I really want to be more thoughtful about tradition and my own life. And what that what that actually means for me and my family. 00:27:37:19 - 00:28:03:22 Stephanie Not not in a, performative way. And and also not in an obligatory way, which I think is something else that people struggle with, you know, but but in a way, the, create foundation and support kind of in, how, legacy in a business creates that culture of trust and, you know, loyalty. It's like, I think there's ways that tradition and family can help us be more connected. 00:28:03:22 - 00:28:07:16 Stephanie And so I want to think about it more in those terms. 00:28:07:18 - 00:28:56:03 Shaniqua Yes. Beautiful. Stephanie. I was thinking, so to me, legacy feels like, memory, emotion, like they're calling on the past and it's like it's alive, the past is alive, and innovation is more of like, imagination with direction. Because I feel, as the younger generations coming up, you know, they're being we're raised in that legacy. And then we have we're we're daydreaming about what could be but were directed by the past, were directed by the legacy, the heritage and what worked or maybe did not work for us. 00:28:56:03 - 00:29:26:20 Shaniqua And innovation can help shape the future, which would then become legacy in motion again, you know, just cyclical. So, I feel that this really fits in well with more of the emotional side of how people change his, legacy and heritage feels more like, like religion, you know, it's like difficult to let go of, when you're thinking outside the box. 00:29:26:21 - 00:29:55:10 Stephanie I think I1I loved your both of your two phrases. I immediately was like we did to put those in t shirts. It's a perfect, check for our merch. Y'all. Okay. But but I. Yes, yes, I absolutely agree. I think that's also quite beautiful. This is a very. I like the direction that this conversation went. 00:29:55:12 - 00:30:09:12 Stephanie Really enjoyed it. I hope I'm curious what our audience is thinking. And and maybe if you want to share, you know a little about your own relationship to legacy or innovation or. 00:30:09:14 - 00:30:21:09 Shaniqua You know, share it with us in the comments. Make sure you like, comment, subscribe, share with your friends and family. We appreciate you joining us for another episode. 00:30:21:11 - 00:30:25:16 Stephanie Absolutely. We will be back. So yeah, they'll. 00:30:25:16 - 00:30:31:19

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